Pharma is reinventing itself

2nd International Pharma Summit “Rethinking Healthcare”
24 and 25 October 2013, Hotel Concorde, Berlin

Berlin/Düsseldorf, 18 September 2013. The pharmaceutical sector remains on the move: “Beyond the Pill” – the search for new business models that are designed to supplement and strengthen the, to some extent, troubled pharmaceutical industry – is the battle cry in the sector. “There is no clear path but instead a large number of different approaches and a very fast-moving and fast-changing micro and macro environment,” observes Axel-Sven Malkomes, Global Head Healthcare from the investment bank Société Générale CIB.

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Pharmaceutical sector: Fresh business ideas instead of outdated concepts

Berlin/Düsseldorf, 19 September 2012. Traditional business models in the pharmaceutical industry are slowly dying out: Over two thirds of the European and US decision-makers in the pharmaceutical sector no longer regard traditional strategies and marketing channels as viable, according to a study by Booz & Company, published in May. The challenge for decision-makers is to now seek out new approaches to cushion the shrinking margins, expiring patents and growing regulatory pressures. The Rethinking Pharma Summit” – a multinational melting pot of ideas for the pharmaceutical industry that is being organised for the first time by Euroforum on the 8 and 9 November in Berlin, chaired by Dr Michael Müller (CEPTON Strategies) and Prof Dr Jürgen Wasem (University Duisburg-Essen) – will demonstrate the opportunities being offered by new services, unusual cooperation agreements and fresh solutions. Continue reading “Pharmaceutical sector: Fresh business ideas instead of outdated concepts”