Euroforum

Der Digitalisierungseifer in der Bankenbranche ist groß. Doch das Fehlen einer gut durchdachten Strategie kann das Kundenerlebnis negativ beeinträchtigen. Uwe Krakau, Chief Market Officer Germany des europäischen Technologie-Unternehmens Avaloq erklärt, was die häufigsten Fehler im Digital Banking sind und wie diese vermieden werden können.

by Patrick Ayad & Lance Bultena

The global automotive industry has for decades been significant for both economic and emotional reasons. The car is often the largest purchase a consumer makes other than their home. Estimates suggest there are about 1.2 billion cars in service globally valued at about US$20 trillion. By any standard the global automotive industry is a colossus. We are ‘attached’ to our cars. They are marketed and sold as much through emotion as their operating specifications. The driving experience, not merely the transportation function, is greatly valued by many and provides a sense of independence.