Marcus Kühne

Marcus Kühne

Speaker 2017

Strategy Lead Immersive Technologies



Immersive Technologies – The Ultimate Accelerator for Digital Sales

  • Why and how we realized our VR sales tool “Audi VR experience”
  • What are our key learnings within 4 years of VR development
  • Why immersive technologies will bring an elemental change in digital sales


Marcus Kuehne is a progressive mind, bringing several innovations to the car industry during his career. He studied Interface Design and started his way at the Audi product marketing. After that, Marcus changed to electronic development and was responsible for the realization and market introduction of the MMI touch – the first fully integrated touchpad in a car interface. In 2013, Marcus returned to the marketing & sales department and took over the project lead for the Audi VR experience and also the general immersive technology strategy on the sales site. For a real VR enthusiast like him it’s a fulfilled dream to realize one of the most ambitious and complex VR industry applications and add his part to the breakthrough of that trendsetting technology.